Hybrid: im Medienprojektzentrum Offener Kanal & DokfestChannel auf Cinemalovers & ZOOMFr. 19.11. | 11:00 – 17:30
My Film Between Exploitation and Devaluation – Strategies in Times of Streaming and Online Festivals – Part 2
Streaming and VoD platforms are an ongoing topic of discussion in the film and media industry. The topic of digital marketing strategies was given a particular relevance by the Corona pandemic. Last year, we therefore already focused on the fact that, on the one hand, streaming providers and online platforms - thanks to their easy accessibility - offer young media professionals in particular great potential for making their works visible; on the other hand, the supposedly greater independence of self-marketing in the online sphere is also contrasted by a potential devaluation of the works. Out of the necessity of the crisis, both cinemas and film festivals have dared to take the step into digital, whereby all sectors involved have been able to gain directional experience.
Last year's topical issue will be continued this year, as new aspects and insights can take influence from last year's experience. The event Profis Plaudern Praxis XIII / PraxisDokfest would like to give young media professionals the opportunity to concretize questions in this regard together with experienced industry experts, to weigh up their actions and to find future-oriented exploitation strategies for their own productions. The event Profis Plaudern Praxis XIII / PraxisDokfest aims to give young media professionals the opportunity to work together with experienced experts from the industry to concretize questions, evaluate options and find future-oriented distribution strategies for their productions.
Four short lectures will open up different perspectives on distribution-strategies between cinema and streaming platforms. Subsequently, individual queries can be addressed in a moderated panel discussion and one-on-one conversations, taking place at the media project center Offener Kanal in Kassel or via ZOOM. Language: English and German.
The lectures and one-on-one conversations are primarily addressed to students from the network of the Hessian Film and Media Academy (hFMA) and the participants of the 12th Hessian University Film Day. They will be open to other interested persons as well.
Profis Plaudern Praxis XIII takes place as a hybrid event. For program schedule and details for participation see tab "Participation information"!
Free registrations until 16.11. with Anna Bell (email@example.com).
Speakers and experts for one-on-one conversations:
Anna Henckel-Donnersmarck / Berlinale Shorts
Short film festivals - the art of programing
Photo (c) Anjula Schaub
Curating short film programmes follows its own laws and can look very different from festival to festival: the profiles of the festivals influence the respective film selection; the selection procedures range from the director's principle to hierarchy-free group decisions. Anna Henckel-Donnersmarck gives an insight into her more than 20 years of professional experience as a programmer.
The Berlinale is a unique place of artistic exploration and entertainment. It is one of the largest public film festivals in the world. The films of Berlinale Shorts, the short film competition of the Berlinale, radiate the full range of colours, stretch the boundaries and lay down new tracks in the vast field of cinematic possibilities. They function as a seismograph of our times and encourage the dialogue between cinema and society, art and reality. Berlinale Shorts is open to all genres, styles and subject matters.
Anna Henckel-Donnersmarck works with the moving image in various ways: She creates video installations for stage and exhibitions, teaches at art schools and curates short film programmes, for example as head of Berlinale Shorts.
Joachim Kurz / Drop-Out Cinema
New ways of Film Distribution
Photo (c) Damian Domes / Kinematek Karlsruhe
Disney, Warner, Universal – everybody knows about the big players on the global cinema markets. But besides these giants and some smaller national arthouse distributors, there are new micro distributors on the move, that are focused on cinephilia and / or different niches and subcultures of cinema. Joachim Kurz, member of the distribution cooperative Drop-Out Cinema talks about the organizational structure, the programmatic work, and other characteristics of this unique distributor.
The Film distribution cooperative Drop-Out Cinema was created in 2013 with the urgent wish of some film enthusiasts to bring films into the cinemas that wouldn’t have been distributed by others because of their lack of commercial success. Drop-Out Cinema’s role model is the film club movement as representatives of a film culture that is focused on niche films for special interest cinemas. Drop-Out Cinema is focused on films from the Underground and Genre-Cinema. Besides that, the distribution holds a large catalogue of rights on films from the classical Avantgarde.
Joachim Kurz, born 1967, studied film- and theatre sciences, art history and philosophy and began his career as a public relations consultant and ghostwriter. In 2003 he founded the online publication Kino-Zeit (www.kino-zeit.de), where he continues to serve as director. He works as author, critic and curator for several festivals, runs a film festival in Upper Bavaria (www.biennale-bavaria.de) and is a member of the cooperative film distribution Drop-Out cinema for more than ten years.
Niklas Bauer / Filmmaker
What we have learned from the odyssey of online festivals in the past year
A look back at a weird year of new distribution possibilities and how they compared to in-person festivals. The talk focusses on the specific added value of online festivals for filmmakers and how they get the most out of them. We will look at this complex topic through the eyes of a newcomer, who had hoped to create new contacts while going to festivals and somehow managed to do just that during a pandemic.
As a freelance director and writer, Niklas Bauer tries to balance his creative work with marketing himself. Between pitches and film festivals he develops new ideas and distributes the ones already made. His last project was part of the children short films created by the European Broadcasting Union. Currently Bauer is developing a series which has won the “Best Pitch” Award at the Seriale in Gießen and his first feature film, which he pitched at the Empfang der Filmhochschulen at the Max Ophüls Film Festival.
Niklas Bauer studied Motion Pictures at Darmstadt University of Applied Sciences and early on got invested in stories focussing on marginalized groups. His short documentary “§173” and short film “A Day in the Life of a Boy” competed in many festivals and travelled the world despite the pandemic.
Sophie Brakemeier / FILMLÖWIN
Keeping the balance – feminist film mediation online
In almost all cinematic trades, women are underrepresented and receive less support, even though films by women are demonstrably shown at more festivals and win more awards. The film industry is not a fair one and as a feminist project FILMLÖWIN is politically concerned to counteract this. But how can we reconcile precise film communication with feminist demands and journalistic ethics? And what opportunities does networking in the digital space offer us for this claim?
FILMLÖWIN is the only German-language online magazine that addresses the medium of film from a feminist perspective. Since 2014, FILMLÖWIN has presented reviews of films by and about women. The website presents women in film from different trades and reports from national and international festivals. In addition to the articles, the project's activities include various social media channels, a bi-weekly newsletter as well as a monthly podcast and the FILMLÖWINkino film series.
Sophie Brakemeier is an editor and film critic. With a degree in media studies, she has been active in the cinema culture industry as a curator and editor since 2012 and has been a permanent team member of the film magazine FILMLÖWIN since 2019.